To better understand shifting attitudes about social responsibility and using AI, ML, and data analytics for good, Cloudera—in association with independent research firm Sapio—embarked on a research project, surveying:
2,213
enterprise business decision makers
54%
C-Suite representation
10,880
Knowledge workers
Highlights from the survey
26% of business decision makers are now putting 'increasing investment in environmental, social, and corporate governance (ESG)' ahead of developing new products/services or accelerating financial growth.
Knowledge workers believe as much as 49% of the data their business uses on a day-to-day basis should be focused on doing good for the communities it serves.
52% of business decision makers agree that profit and ESG are no longer mutually exclusive pursuits.